Launching a blog?
Now a days, Blogging is a serious business. From self-promotional campaigns, small businesses to multinational giants, blogging is now an integral part of content marketing strategies. A way to spread the word, generate leads,sales and ROI. Blogging is a way towards a better life.
To set new blog, you need to follow a certain pattern and specific steps to keep your blog on the right track from planning to final launch. It should be a perfect balance between your aesthetics, writing and technical skills.
We have researched and gathered really userful information on what it takes to start a fresh blog in record time. This guide will be at your disposal as you plan and launch a successful blog.
1. Pre-Launch Blog Planning
Finding Your Niche
Choose your blogs topic or niche wisely. Choose something which is contemporary and have a long lifespan.
The blogs niche should be something you care about otherwise you will be ended up doing another pain-staking job. You will never feel bored neither abandon your blog if you are blogging on the niche you are really passionate about.
5 Most Popular Niches
- Recipes, weight loss, nutrition 85%
- Technology, Gadgets, Smartphones 75%
- Tavel 71%
- Education, Tutorials, Howto’s 65%
- Humor, funny pictures, jokes 55%
Understanding your audience is the next big thing. Spend some time to understand your visitors needs.
People search internet to solve their problems and if your blog is giving them what they want then your blog will shine in the community.
Own a mission statement for your blog in the very beginning and stick to it.
What’s your blog purpose? what’s the loop hole you are going to fill with your blog so it will be beneficial for the community. Mission statement will save you from getting lost and keep you on track.
Call to Action
Call to action is a term used to guide your visitors to perform certain action which could be email subscription, buying a product, downloading an ebook or anything related.
You need to identify what should be your call to action so you can show it on strategic locations on your blog.
Map Out Your Blog's ArchitectureTake a paper and a pencil and literally draw a sitemap of your blog. It will help you out when you start developing your “REAL” blog. Define categories, pages and other functional attributes which will be part of your blog and how the information will flow among them.
2. Building Your Blog (Plan of Action)
Choosing the Right Blogging Software (CMS)
Proprietary solution or open source?
Depending on your needs, see if you need a proprietary solution or open source cms like WordPress, Drupal, Joomla can serve the purpose?
Look and Feel (Themes)
See if you can change look n feel of your blog easily? Will your chosen cms give you options to change themes?
if some features are missing in blogging software, will there be any extensions, plugins or scripts to add those missing features?
The blogging software should be lightning fast. People will abandon your blog if page loading time will be too long.
Security Issues, Vulnerabilities
Check for any known security vulnerabilities in the cms and whether they have addressed or still active. See their track record how quickly will they fix any vulnerability if found.
Check if the cms supports one click automatic updates or you have to do update manually?
Prefer a cms which supports automatic updates, manual updates sometimes become a real pain and you may need to hire an expert which means to spend extra money.
Blogging software should be user friendly and offers basic tasks like posting, making pages without knowing any technical details. To drive a car, you don’t need to know how the engine is working.
Check if the helping guides for the blogging software available online and offline. The guide should reflects each and every feature of cms with practical examples.
Evaluate the customer service. Call them or send them an email and see how quickly they respond. This is more applicable when you are using customized or proprietary software
cms should have a constructive and helpful community which will be at your disposal at all times. Should you have any question, just ask on the forums and you will get your answer right away.
Choosing the Right Web Hosting Provider
Researching for Web Hosting Provider
Do a research on web hosting providers and make a comparison which packages they are offering at what rates. Choose a reputable hosting provider and the package which best suits your blog. See for any coupons/discounts they are offering
Which is the Most Popular Web Hosting Provider
See popularity of web hosting providers among blog owners and webmasters communities, read people comments on forums and make your decision accordingly.
Web Hosting Features Comparison
Make a comparison of features web hosting providers are offering. Offers may include unlimited space, unlimited traffic, free SSL certificates, automatic cms installations. See what is most beneficial to you.
Which Hosting Provider Giving the Best Customer Service
Believe it or not, customer service plays a huge role when it comes to web hosting providers. You can call them on their toll-free numbers or drop them an email and see how quickly they respond.
It will help you make a decision on how they will respond in future if your blog will face a technical server side problem.
3. Blog’s Launch Preparation
Testing Before Going Live
Use robots.txt to discourage web crawlers to index your blog while in development or testing phase.
More information here: how to use robots.txt
Blog Pre-Launch Checklist
Test performance of your blog on google site speed.
Here is the link: https://developers.google.com/speed/pagespeed/insights/
Launch Day! Show it to the World
Make a blog launch announcement and build the buzz. Spread the word in your circles as much as you can.
Give them a reason to visit your blog by mentioning any unique points which other blogs are missing.
Wait! Are you missing the BONUS Chapter?
Download a pdf copy of this article with a super cool Bonus Chapter “What to do next once you launched your blog?”